Introduction of Digital Envoy
Founded in 1999, Digital Envoy introduced geotargeting, or the ability to map IP addresses to location using non-WHOIS based methodologies. This in turn allows companies to accurately target online users in a non-invasive manner based solely on users' IP address.
Over the years, Digital Element introduced other IP address-based targeting data sets such as domain name, org name, ISP, proxy and more, and coined the phrase "IP Intelligence" to reflect the ability to non-invasively target online users based on a number of datapoints beyond pure geography.
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